Big brother

I was reading a post about brig brotherish activity and I suddenly realised - when you say "big brother" I think of a tv show where people compete to stay in the house. A bit like survivor but probably more fun to actually do - and I HAVE ACTUALLY READ "1984" (and know it quite well).

And if this is happening - if the phrase will loose much of its negitive implications.

So you will be in a conversation and say "that is terribly big brotherish" and the audience will wonder what is humorous quirky and with the potential for monetary reward about it.